Love it, hate it, or only use it to catch up with friends, social media is here to stay. Social media has grown up a lot since the days of Bebo and Myspace, and now includes a myriad of different apps and sites, from Snapchat to What’sApp, Facebook, Twitter, LinkedIn, Skype, Instagram, Viber and Pinterest, they all claim to connect us together in ever more expanding ways.
From the perspective of business, Social Media is fast becoming an intrinsic and hugely important way to connect with potential customers, build up brand awareness and gain a better understanding of what the public want. Whilst Facebook in its early years did not include advertisements, it now hosts banner ads, Targeted advertising for specific demographics and even Sponsored posts that infiltrate people’s news feed in order to appear organic. What was initially a site for people to connect with friends, stay in touch and upload photos has transformed into a marketing strategy with massive potential. (more…)