Advertising

By Gareth Coxon, 29 Dec 10

O-fence-sive imagery

Pictured Fences 1 from Mntl Gassi on Vimeo.

I stumbled upon this excellent use of imagery over at the MentalGassi Blog.

Think the video best illustrates how this works in situ and I really like the fact that people are likely to just come across it rather than being hit in the face with the usual billboard imagery or advertising. (more…)


By Gareth Coxon, 21 Dec 10

Lighter On London : Laser Murals

A smart and unique promotional video for Green Tomato Cars created by Dentsu London.

Using a camera and computer graphics from a laser as it moves over surfaces, these are then projected onto the building.

“Greentomatocars is London’s largest environmentally friendly taxi service. It’s an inventive brand full of optimism, charm, energy and integrity, and we wanted to make a film that embodied these values in its content, tone and methods.” (more…)


By Gareth Coxon, 22 Jun 09

Clever little Viral Marketing Video…


By Gareth Coxon, 23 Jan 09

New eyebrow dancing Cadbury’s advert

The new advert for Cadbury’s much in the same vein as the Gorilla advert, in that its nothing to do with the product but creates a memorable and funny talking point.

Put together by Fallon who also produced the Gorilla and Trucks adverts for Cadbury’s, this is a worthy edition to them, good fun and of course including the must have 80′s track!