Category Archives: Identity / Logo Design

Is the New Barclaycard Identity and Rebrand worth £1.5million?

Barclay have recently had a complete rebrand and new identity designed by Brand Union.
The logo cost £600,000 which was part of an overall £1.5m identity makeover.
According to the designers, the new Barclaycard identity aims to convey a calm, confident exterior while being warm and vibrant on the inside… and that the globe motif represents a [...]

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Brand Design for Museum of Arts and Design NYC - By Pentagram

The Museum of Arts and Design in New York has been recently rebranded by Pentagram
Using the acronym ‘MAD’ as the identity has given it lots of uses and made it in my

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Logo Design - Points to consider

Adrian Frutiger says
“The secret of beautiful form lies in its simplicity.
The best logo is the one that a child can copy in the sand with one finger”
and I couldn’t agree more, if possible a logo should be this simple.

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BTEC First for Science - ldentity / Logo Design

Earlier this year we worked on the logo design for BTEC First for Science which is an educational scheme for teachers that has been set up for their Science BTEC National needs. As part of this service teachers and schools will be supplied with all the materials needed to run the Edexcel Science BTEC.
The logo [...]

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I’m A Scientist Event and Website Launch

I’m a Scientist, the event that gets young people and scientists talking launched this week.
Dot Design worked with Gallomanor to produce the identity design, website design, teacher work sheets design, debate cards and other items for this event. We will be posting more images of the design material we produced for this event in our [...]

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