Johnson Banks have designed an excellent print campaign for Christian Aid Week, featuring the identity as a blood bag and creating typography in the form of a line of blood.
This is an excellent and simple design that very clearly and graphically illustrates what Christian Aid is all about, while using contemporary typography and a strong idea. I really like it and I’d be interested to know your views..
Please click through to Johnson Banks site to see more images and find out more.
It’s a great concept with immediate impact, and manages to tell a story without needing any additional explanation.
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It certainly is a very immediate and simple design and one that is very successful. Also considering the subject matter it manages to be friendly and approachable… thanks for your comments!