Posts Tagged ‘branding’

By Gareth Coxon, 6 Feb 11

Brand Identity Design Process – Progressive Legal

Progressive Legal have been providing training to the Legal Profession since 1995. The business started from the  Managing Directors house  and now employs 14 members of staff working out of their Head Offices in Keynsham, Bristol.

Progressive Legal work with over 25 Tutors and over 26 Course Co-ordinators. They provide a high quality service to their clients and constantly research, monitor legal issues to enable them to provide courses which are current, relevant and delivered in an efficient and enthusiastic manner. Their priority is to provide cost effective high quality training.

When Dot Design initially talked through the project brief it was clear that this was to be an evolution of the existing brand identity design. Progressive Legal wanted to retain certain graphic elements such as use of blues and exploration of the original ‘P’ arrow device as seen below. The client was also keen to use the sky imagery that had been put in place in previous material to build on it’s existing brand image rather than starting a fresh. You can see the literature design at the bottom of this post. (more…)


By Gareth Coxon, 4 Jan 11

Logo Design Process – Eco Vehicle Leasing

Eco Vehicle Leasing provide low emission vehicles that save it’s customers money and help reduce their carbon footprint.

“Car travel is the world’s single biggest contributor to personal CO2 emissions.  Eco Vehicle Leasing are committed to lowering CO2 emissions and reducing carbon footprints.

Many people want to reduce their carbon footprints in every area of life, and that includes the type of car they buy. Green cars, of which there are many, are now more affordable, they have amazing fuel economy and therefore are cheaper to run, Hybrids are London Congestion Zone exempt and Green Cars are often cheaper to insure! ” (more…)