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	<title>Dot Design &#187; Credit card</title>
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		<title>Is the New Barclaycard Identity and Rebrand worth £1.5million?</title>
		<link>http://www.dot-design.co.uk/is-the-new-barclaycard-identity-and-rebrand-worth-15million</link>
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		<pubDate>Mon, 06 Oct 2008 19:42:26 +0000</pubDate>
		<dc:creator>Gareth Coxon</dc:creator>
				<category><![CDATA[Identity / Logo Design]]></category>
		<category><![CDATA[Barclaycard]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[corporate identity design]]></category>
		<category><![CDATA[Credit card]]></category>
		<category><![CDATA[identity design]]></category>
		<category><![CDATA[logo design]]></category>

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		<description><![CDATA[Barclay have recently had a complete rebrand and new identity designed by Brand Union. The logo cost £600,000 which was part of an overall £1.5m identity makeover. According to the designers, the new Barclaycard identity aims to convey a calm, confident exterior while being warm and vibrant on the insideand that the globe motif represents [...]]]></description>
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