Back in the summer of last year I had the pleasure of meeting Neil Pie a freelance PHP Programmer and after some time and a few discussions back and forth I was asked to work on his company logo design.
This identity required a slightly different approach to many that I work on as he wanted a more hand drawn and alternative feel. Also it needed a visual reference to the ‘Pie’ part of his name. Requirements were also that it communicated an unstuffy, slightly playful and relaxed feel that didn’t take its self too seriously. (more…)