Posts Tagged ‘logo design’

By Gareth Coxon, 12 Apr 11

Identity Design to help Shire Heroes

Dot Design recently had the pleasure of undertaking some charity design work with Sarah Olney at So Direct for Shire Heroes.

We worked with Sarah to design the above logo to support the event, here’s some more information detailing what Shire Heroes is all about…

“Shire Heroes is raising money to support members of the Armed Forces who have been wounded in the service of their country, their dependents and for those who have left the services and have fallen on hard times. It’s our way of showing we care for ordinary people, like us, doing extraordinary things in the service of their country, as part of their ‘job’.

There are many voluntary organisations helping to raise money to care for wounded soldiers and we know that more is always needed. We also know that there are many demands on people’s time and money so we are both humbled and grateful for the support we’ve received from many dedicated people living and working in and around Northamptonshire, for their time, money and commitment to help us raise our target of £25,000″

We are passionate about what we are doing and have made many friends along the way. Join us! You can commit anything from ideas, to coming to our Armed Forces Summer Ball on 24th June, and to pledging something that “money can’t buy”.

If you are interested in supporting Shire Heroes make sure you visit their website at www.shireheroes.org.uk

 

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Posted in Identity / Logo Design | 1 Muttering →

By Gareth Coxon, 9 Mar 11

Starbucks Rolls Out New Brand Identity…

Starbucks has just turned 40 years old and to celebrate has just rolled out its new and much discussed brand identity.

As predicted we think it works well, it’s a fresh, uncluttered roll out that strengthens and extends the brand, you can see more over at UnderConsideration or over at the Starbucks website (more…)

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Posted in Identity / Logo Design | 3 Mutterings →

By Gareth Coxon, 6 Feb 11

Brand Identity Design Process – Progressive Legal

Progressive Legal have been providing training to the Legal Profession since 1995. The business started from the  Managing Directors house  and now employs 14 members of staff working out of their Head Offices in Keynsham, Bristol.

Progressive Legal work with over 25 Tutors and over 26 Course Co-ordinators. They provide a high quality service to their clients and constantly research, monitor legal issues to enable them to provide courses which are current, relevant and delivered in an efficient and enthusiastic manner. Their priority is to provide cost effective high quality training.

When Dot Design initially talked through the project brief it was clear that this was to be an evolution of the existing brand identity design. Progressive Legal wanted to retain certain graphic elements such as use of blues and exploration of the original ‘P’ arrow device as seen below. The client was also keen to use the sky imagery that had been put in place in previous material to build on it’s existing brand image rather than starting a fresh. You can see the literature design at the bottom of this post. (more…)

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Posted in Design Process, Identity / Logo Design | 2 Mutterings →

By Gareth Coxon, 4 Jan 11

Logo Design Process – Eco Vehicle Leasing

Eco Vehicle Leasing provide low emission vehicles that save it’s customers money and help reduce their carbon footprint.

“Car travel is the world’s single biggest contributor to personal CO2 emissions.  Eco Vehicle Leasing are committed to lowering CO2 emissions and reducing carbon footprints.

Many people want to reduce their carbon footprints in every area of life, and that includes the type of car they buy. Green cars, of which there are many, are now more affordable, they have amazing fuel economy and therefore are cheaper to run, Hybrids are London Congestion Zone exempt and Green Cars are often cheaper to insure! ” (more…)

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Posted in Design Process, Identity / Logo Design | 3 Mutterings →